{"id":346376,"date":"2022-02-24T12:32:27","date_gmt":"2022-02-24T12:32:27","guid":{"rendered":"https:\/\/rubioydelamo.com\/santiago-mediano\/nft-las-tres-letras-que-estan-revolucionando-la-industria-cultural\/"},"modified":"2022-02-24T12:32:27","modified_gmt":"2022-02-24T12:32:27","slug":"nft-las-tres-letras-que-estan-revolucionando-la-industria-cultural","status":"publish","type":"post","link":"https:\/\/santiagomediano.com\/pt-pt\/nft-las-tres-letras-que-estan-revolucionando-la-industria-cultural\/","title":{"rendered":"NFT: las tres letras que est\u00e1n revolucionando la industria cultural"},"content":{"rendered":"<p>La revoluci\u00f3n del arte y del sector audiovisual bien puede explicarse con tres letras: <strong>NFT<\/strong>. Es el acr\u00f3nimo de \u201c<strong>Non Fungible Token<\/strong>\u201d, un tipo especial de propiedad digital que se caracteriza por ser <strong>\u00fanica, no intercambiable y vinculada a la tecnolog\u00eda\u00a0<em>blockchain<\/em><\/strong>\u00a0que garantiza su originalidad.<\/p> <p>Uno de los ejemplos m\u00e1s sonados fue el de Jack Dorsey, ahora exCEO de Twitter, quien <strong>vendi\u00f3 en formato NFT el primer tuit de la historia por 2,9 millones de d\u00f3lares<\/strong>, cuyo pago se realiz\u00f3 en Ethereum, una de las criptomonedas m\u00e1s famosas junto a Bitcoin.<\/p> <p>M\u00e1s all\u00e1 de los vocablos, a\u00fan poco familiares, su trascendencia es f\u00e1cil de descifrar: la posibilidad de vender objetos digitales \u00fanicos e irrepetibles supone una fuente inagotable de creatividad, que ya est\u00e1 abriendo nuevos (y lucrativos) modelos de negocio en todo el mundo y cuyo impacto en la industria del espect\u00e1culo es a\u00fan desconocido.<\/p> <p>Porque los NFT aplicar\u00e1n a la creaci\u00f3n de todo tipo de obras, sobre las que se podr\u00e1 poseer parte de los derechos, no solo del nuevo contenido art\u00edstico digital sino de los ya existentes. <strong>Cualquier obra de arte ser\u00e1 susceptible de ser \u201ctokenizada\u201d para poseer parte de ella.<\/strong><\/p> <p>Su irrupci\u00f3n es imparable: el pasado 2 de diciembre, el actor <strong>\u00c1lvaro Morte<\/strong> (conocido como el profesor en la exitosa serie\u00a0<em>La Casa de Papel<\/em>) y <strong>Koldo Serra<\/strong> (director y guionista de la misma serie) <strong>lanzaron el primer \u201cNon Fungible Story\u201d<\/strong> de la historia, un novedoso proyecto en el que desde Santiago Mediano Abogados hemos podido participar <strong>como asesores de \u00c1lvaro Morte.<\/strong><\/p> <p>Consiste en el lanzamiento de un n\u00famero importante de NFT, cuyos titulares podr\u00e1n intervenir activamente en la creaci\u00f3n de esa Non Fungible Story, como si fuesen guionistas.<\/p> <p>En otras palabras: el paradigma de la creaci\u00f3n art\u00edstica cambia radicalmente al permitir que <strong>los compradores de NFTs participen en los guiones de una serie, en la creaci\u00f3n de personajes o incluso siendo un propio personaje en s\u00ed mismo.<\/strong><\/p> <p>El potencial de este tipo de activos es inimaginable. Revolucionar\u00e1n la industria discogr\u00e1fica, la audiovisual o cualquier otra con contenido\u00a0<em>tokenizable,<\/em>\u00a0aportando nuevos ingresos a los creadores. No hablamos de futuro, sino de presente, porque los ejemplos en el sector cultural son m\u00faltiples.<\/p> <p>Empresas de subastas como <strong>Christie\u2019s<\/strong> ya han hecho un\u00a0<em>partnership<\/em>\u00a0con plataformas de compraventa de NFT para subastar arte, con precios que se acercan a la de otras ic\u00f3nicas pujas como cuadros de <strong>Picasso<\/strong> o de <strong>Van Gogh<\/strong>.<\/p> <p>Gigantescas productoras como <strong>FOX, Universal Pictures o la MGM<\/strong> tambi\u00e9n han probado suerte en este universo digital con, por ejemplo,\u00a0<strong><em>tokens<\/em>\u00a0exclusivos de\u00a0<em>Regreso al Futuro<\/em>, el logotipo de\u00a0<em>Cazafantasmas<\/em>\u00a0o James Bond.<\/strong><\/p> <p>Y la explosi\u00f3n definitiva puede venir de la mano del <strong>Metaverso<\/strong>, que ya ha seducido a figuras como Marck Zuckerberg o Jeff Bezos, en el que <strong>se crear\u00e1 una nueva econom\u00eda basada en propiedades digitales que se gestionar\u00e1n mediante NFT.<\/strong><\/p> <p>Este nuevo universo de activos digitales unir\u00e1 la cultura con la tecnolog\u00eda, traspasando cualquier l\u00edmite. Har\u00e1 posible crear historias compartidas o recuperar obras en soporte f\u00edsico para que est\u00e9n siempre disponibles en el mundo digital.<\/p> <p>Es la <strong>colectivizaci\u00f3n del arte<\/strong> en su m\u00e1ximo exponente. Y no ha hecho m\u00e1s que empezar.<\/p> <p><em><\/em><\/p> <hr \/> <p><a href=\"https:\/\/santiagomediano.com\/pt-pt\/pessoas\/santiago-ilundain\/\" target=\"_blank\" rel=\"noopener\"><strong>Santiago Ilund\u00e1in<\/strong><\/a> | Socio<\/p>","protected":false},"excerpt":{"rendered":"<p>La revoluci\u00f3n del arte y del sector audiovisual bien puede explicarse con tres letras: NFT. Es el acr\u00f3nimo de \u201cNon Fungible Token\u201d, un tipo especial de propiedad digital que se caracteriza por ser \u00fanica, no intercambiable y vinculada a la tecnolog\u00eda\u00a0blockchain\u00a0que garantiza su originalidad. Uno de los ejemplos m\u00e1s sonados fue el de Jack Dorsey, [&hellip;]<\/p>\n","protected":false},"author":27,"featured_media":346377,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"inline_featured_image":false,"footnotes":""},"categories":[354],"tags":[],"class_list":["post-346376","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NFT: las tres letras que est\u00e1n revolucionando la industria cultural - Santiago Mediano<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/santiagomediano.com\/pt-pt\/nft-las-tres-letras-que-estan-revolucionando-la-industria-cultural\/\" \/>\n<meta property=\"og:locale\" content=\"pt_PT\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NFT: las tres letras que est\u00e1n revolucionando la industria cultural - Santiago Mediano\" \/>\n<meta property=\"og:description\" content=\"La revoluci\u00f3n del arte y del sector audiovisual bien puede explicarse con tres letras: NFT. Es el acr\u00f3nimo de \u201cNon Fungible Token\u201d, un tipo especial de propiedad digital que se caracteriza por ser \u00fanica, no intercambiable y vinculada a la tecnolog\u00eda\u00a0blockchain\u00a0que garantiza su originalidad. 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